Profile
Founder and Director of Richie Paws, the world’s first jewellery brand for pets.
A graduate of a first-class honours Advertising and Brand Management degree provided me with the foundation to become a passionate and confident marketing professional.
My experience lies within digital marketing, campaign management, strategic marketing, marketing communications, stakeholder management and creative communications—across both B2B and B2C markets—at which I have excelled through my performance-driven work ethic.
With a creative flair and a strong attention to detail, I showcase skills such as graphic design, copywriting, blogging, video editing, animation and coding (HTML and CSS).
Digital
Digital expertise spanning across social, web, search, content and email marketing with vast knowledge of a number of management tools such as Google Analytics, MailChimp, Hootsuite and CMS systems.
Communications
Communications experience across B2B and B2C, specialising in advertising, direct marketing, online marketing, media and events.
Design
Combining communications, creative and problem solving skills to produce effective design solutions for websites, branding, creative advertising, publishing and packaging and all other communications materials.
Strategy
Experience creating an ultimate competitive advantage through developing effective marketing plans, the key to successful marketing strategies to hit goals within a desired budget.
Web and UX Design
Experienced in developing attractive and responsive websites, optimised for user-experience and SEO. Built on easy-to-use CMS platforms for clients to manage their own content.
Campaign Management
Ability to effectively manage end-to-end campaigns with consideration of existing marketing plans, budgets and through the successful management of stakeholders.
